About PlayFollies
Follies is a distinguished brand dedicated to nurturing children's creativity through thoughtfully designed playsets. Founded by architect-turned-play-designer and mother of two, Chloe Varelidi, Follies aims to provide toys that are both engaging for children and aesthetically pleasing for modern homes. Each set draws inspiration from renowned artists like Ray Eames, Anni Albers, and Frida Kahlo, reflecting a deep appreciation for art and design. The product line includes the Casa Azul Set, a 25-piece collection that allows children to construct custom playhouses, puppet theaters, or kitchens, fostering imaginative play. Another offering is the Canvas Set, also comprising 25 pieces, designed to encourage open-ended creativity. For younger children, the Baby Bauhaus Set features four soft objects inspired by the Bauhaus art movement, suitable for Montessori-style learning. All Follies products are made from 100% non-toxic, eco-friendly plastic, ensuring durability and safety. The materials are washable and easy to store, making them practical for everyday use. These playsets have been featured in over 130 top gift guides, underscoring their popularity and appeal among parents and children alike.
Follies offers various promotions to enhance customer value. These include discounts on specific products, such as $10 off the Baby Bauhaus Set and $241 off the Ultimate Playroom Bundle. Additionally, customers can enjoy up to 40% off selected products and up to 34% off selected bundles. Signing up for the newsletter provides access to special offers and promotions.
